Building Your Brand Masterclass
the
Whether you are in the beginning stages of building your brand or are looking to give your current brand a refresh, this course will be your best friend in creating a brand that is not only gorgeous, but is also strategic and intentional.
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What if you could effortlessly attract your ideal client
Branding is more than aesthetics, but first impressions go a long way in those initial moments when a potential client is considering whether or not to work with you. While aesthetics are a huge part of branding, they are just the tip of the iceberg – there are so many elements (some of which are invisible to the eye) that go into building a strong brand.
In between balancing clients, closing sales, and keeping up with your entrepreneurial to-do list, branding may not feel important. After all, if you have a logo and some colors, what does it matter - right?
At First Glance?
If you’re not convinced, we challenge you to step back and ask yourself: what is your current brand saying about you, your business, and your ability to serve your ideal client?
While it may not feel important, we’re here to tell you that having a cohesive, clear, and strategic brand actually allows you to work smarter, not harder, when it comes to attracting clients to your business.
Confident that your brand’s aesthetics and messaging are attracting the ideal clientele you want to work with
Excited about the polished and professional first impression your business delivers at every turn
Proud of the elevated client experience your brand allows you to strategically deliver
What if instead of feeling indifferent about your branding, you could feel…
“Your brand is what other people say about you when you're not in the room.”
- Jeff Bezos
Are you ignoring the power of branding because you don’t think it’s that important or because you don’t know where to begin?
Imagine if you could attract clients effortlessly with your polished aesthetics, and then “woo” them with your consistent messaging and values? Branding goes much deeper than pretty fonts and a color palette - it’s an all-encompassing identity that you present to the world. We’re influenced everyday by well known brands and their identities - don’t you think your business deserves the same recognition from your ideal client?
we just have one question...
This comprehensive visual course walks you through the importance of identifying your ideal client, creating clear messaging to attract them, and pulling it together with visual components for a cohesive, strategic brand identity.
Building Your Brand Masterclass
introducing...
LET'S BREAK it DOWN
What's inside of the building your brand masterclass
lesson one (4 min)
What is a Brand?
In Lesson 1, we will walk you through the elements that make up a brand.
We will cover:
+ Elements of a brand
+ Getting clear on your brand
lesson two (3 MIN)
Characteristics of high-end brands
In Lesson 2, you will learn how to identify the key elements that make up exclusive and luxury brands.
We will cover:
+ Aesthetic characteristics
+ Messaging & positioning
+ Real world examples
lesson three (3 MIN)
Defining your target audience
In Lesson 3, we’re diving into how to identify your ideal client and the importance of knowing your audience during brand development.
We will cover:
+ Getting clear on your target audience
+ Demographics & Psychographics
lesson Four (15 MIN)
fonts & colors for your brand
In Lesson 4, you’ll learn about the psychology behind fonts and colors and how the selection of these elements impacts your brand’s identity.
We will cover:
+ Color & font psychology
+ Building a color palette & type suite
+ Typography tips
lesson five (9 MIN)
building a mood board
In Lesson 5, we’re reviewing the function and importance of developing a mood board as a key component to your brand’s development.
We will cover:
+ Defining a style for your brand
+ Collecting imagery
+ Building a mood board in Canva
lesson Six (6 MIN)
downloading & implementing
In Lesson 6, you’ll learn the practical logistics of downloading the elements of your brand and implementing them in the real world.
We will cover:
+ Different file types & their uses
+ Where to implement your branding
+ Sourcing imagery
Bonus Lesson (3 MIN)
Design rules & considerations
In this final lesson, we’ll review design rules and aesthetic considerations you should be aware of when implementing and using your brand.
We will cover:
+ Use of contrast
+ Selecting backgrounds
+ Importance of white space
course downloads
Your Step-By-Step Blueprint for Creating A Beautiful and Cohesive Brand
You’ve watched the course and you’re ready to jump into brand creation! But in order to get super clear on brand development, we’ve made sure to provide you with additional resources within this course for a foundation to build from. Inside of this course, you’ll find…
Inside you will have access to:
+ Vision, Mission, & Values Workbook
+ Defining Your Dream Client Workbook
+ Mood Board Template
The Brand Building Masterclass was created to emphasize the importance and power of strategic branding, allowing you to attract more of the ideal clients you deserve.
If you’re tired of feeling confused or uncertain about your branding and the clientele it’s attracting, it may be time to sit down and get clear on who you are, who you serve, and bring it all to life through your brand’s story.
Now go build a gorgeous brand!
We created this course because we know that the magic of branding is crucial but often ignored. When you pull together strategy, clarity, and visual components, your brand becomes a powerful magnet - attracting the clients you want and repelling the ones you don’t.
This for you if:
you are in the travel industry
You want to attract more ideal clients
You understand the importance & power of branding but don’t know where to start
You don’t think a strategic brand impacts your bottom line
You don’t want to dig into your brand’s story
It's probably for you if...
Aesthetics and messaging aren’t important to you
not
is
Check out our
Once you purchase the course, you will be sent a link to the programs Kajabi page which is where you will be able to easily access all of the training videos and corresponding resources. You will only receive the lessons and resources you choose at time of purchase. If related courses are launched in the future, those will have to be purchased separately.
What happens after I purchase the course?
FAQs
still have questions about the program?
The ‘Tique business masterclasses are presented by the ‘Tique team. Each course is presented by 1 or more team members who can specifically speak to the topic as it relates to their speciality and experience in the travel industry.
Who is presenting these courses?
You will have access to the program for as long as it exists. And while we have no plans for it to expire - if that changes, you will have 30 days notice ahead of time!
How long will I have access to the course?
All items within these courses are for individual consumption only. ‘Tique does not provide consulting or additional resources for any courses.
How can I ask additional questions about content within the course?
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